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When Things Don’t Go As Planned: Communication and Collaboration to the Rescue!
DemandGen is a customer-driven organization. That means everything we do for our clients can be customized in order to meet their specific business and technology requirements. We have recipes that...
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Achieve Demand Generation Success with a Modern Marketing Maturity Model
I’ve seen a lot of change during my many years in the marketing profession — and in demand generation in particular. The evolution of technology over those years has made it both easier (improved...
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A Recipe for Building a Successful Nurture Campaign
So you’ve got your marketing automation (MA) system in place. But what do you put in it? You know you’ve got to fill it with leads and campaigns, but how? Using marketing automation requires creating a...
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Frustrated with Velocity Scripts in Marketo? Let These Free, Easy-to-Use...
Why create multiple versions of what’s essentially the same email when you could create a single version with dynamic variables? That’s what one of our clients wondered after creating roughly two...
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Five Questions to Answer for a Nice, Neat MA System Migration (or...
Change is the only constant, right? So for whatever reason, companies sometimes choose to migrate from one marketing automation system to another. Perhaps System A plays more nicely with their CRM, or...
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The Growing Role of Online Reviews in Influencing B2B Purchase Decisions
Over the past decade, purchasing processes have been entirely transformed. We now live in an era where customer reviews carry more weight than traditional marketing campaigns or sales strategies when...
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Marketo at Enterprise Scale: 7 Deadly Sins of Marketo Disorganization (Part 3)
The concept of Marketo at Enterprise Scale is a focus on streamlining the system to perform at the highest possible level with a database of more than 1 million records. In the first two installments...
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Extending Eloqua’s Campaign Canvas with Form Submit Action
Ever wish Campaign Canvas had one or two more features you knew are possible in Eloqua, but are not available from the Canvas? Form Submit Action may be your answer to that problem. Form Submit...
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5 Marketing Operations Best Practices to Create Efficiency and Drive Revenue
Those of us that have been working in Marketing Operations for a long time know the feeling of being seen merely as the Marketing Process Enforcement department. When I first started working in...
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What’s the True Cost of Email?
What’s the most expensive part of your marketing automation system? It might be. . .the SEND button. It’s easy to get so caught up in the excitement of the technology—all that we can do, and how easy...
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Building the Right Digital Marketing Team to Properly Manage the Kingdom
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives. It is the fuel that allows common people to attain...
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Modern Marketing & Compliance: Friend or Foe?
For the past several months, we’ve been seeing an upswing in conversations with clients around compliance with modern marketing legislation. CAN-SPAM, CASL (Canada Anti-Spam Law), and EU cookie laws...
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What You Need to Know about Eloqua’s New Salesforce.com Integration App
Starting with Oracle Eloqua’s 19B Update, the new Salesforce.com Integration app is generally available. All Eloqua users can now install it on their instance without any approval from Oracle. With...
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Successful Mega-Projects: How to Prepare for Complex MA Projects (Without...
It’s a bright Monday morning, coffee in hand, you’re strolling into the office feeling good about your to-do list. You’ve finally been able to cross off those three items that have been lingering...
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Guest Post: Landing Page Optimization Fundamentals
Today’s post comes to us from guest blogger Jason Stewart, Director of Marketing at Demandbase, jstewart@demandbase.com Landing Page Optimization Fundamentals. . . and why the home page might be more...
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Less Is More: 2 Tips to Make Marketo Work for You (Not the Other Way Around)
Marketo is a Marketing Automation platform, yet how many of you are actually using Marketo to automate? Does it feel like you are working just as hard, or harder, than you did without Marketo?...
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Conversion Paths: The Yellow Brick Road of Converting Unknown Prospects to Leads
Last week, DemandGen CEO David Lewis shared the D3 Methodology, a holistic model that accounts for all the elements that can make or break an organization’s demand generation efforts. Today, I’m going...
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4 Handy Tricks for Working With the MCAE (Pardot) Landing Page Builder
If you’re like me, you were excited about the drag-and-drop landing page builder released for the Marketing Cloud Account Engagement (the platform formerly known as Pardot) and the Lightning App in...
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Making a Good First Impression: 10 Tips for Landing Pages and Forms That Convert
There have been countless articles over the years comparing marketing to dating (Forbes has even gotten in on it), and for good reason. Landing pages and forms are the first date in your marketing...
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Not Just for Millennials Anymore: Creating Your Own Videos to Boost...
Did you know that the Play button is now the most compelling call to action on the web? Consider the following facts. Every single day: 8 billion videos are played on Facebook (that’s billion with a B)...
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